Cookie Policy

Cookies are small text files stored on your device when you visit a website. Similar technologies such as local storage, session storage, and pixels may be used for comparable purposes. Some cookies are essential for the site to work and to understand how it is used; marketing cookies are optional.

We group cookies into the following categories:

• Strictly necessary — required for core functionality such as keeping you signed in, securing forms, and remembering your cookie preferences. These do not require consent.
• Analytics — essential for understanding how visitors use our website, including the booking flow, so we can fix problems and improve the experience. These do not require consent.
• Marketing — used to measure advertising performance and deliver relevant ads. These require your consent.

We use the following analytics tools as part of running and improving the site:

• Google Tag Manager and Google Analytics 4 — aggregated website usage and conversion measurement.
• Hotjar — session recordings, heatmaps, and optional on-site feedback to understand booking usability (personal data in form fields is masked where possible).
• Crazy Egg — heatmaps and session recordings to see where users encounter difficulty.

We also use third-party services that may set their own cookies when you interact with them, including PayPal (payments), Trustpilot (reviews), and Cloudflare Turnstile (bot protection).

When you first visit our website, you can Accept all cookies, Reject non-essential cookies, or Manage preferences to choose marketing cookies separately.

You can change your choices at any time using the "Cookie settings" link in the footer or by clearing cookies in your browser and revisiting the site.

Rejecting non-essential cookies means we will not use marketing cookies for your session. Analytics tools remain active because they are essential to how we operate and improve the website.

Most browsers let you block or delete cookies through their settings. Blocking all cookies may prevent parts of the website—such as signing in or completing a booking—from working correctly.

• Strictly necessary session cookies — deleted when you close your browser.
• Authentication cookies — typically up to 30 days or until you sign out.
• Cookie consent preference — stored locally for up to 12 months so we remember your choice.
• Analytics cookies — retention periods are set by each provider (typically 1–24 months). Check Hotjar, Crazy Egg, and Google policies for details.

Under UK GDPR you have rights regarding personal data collected via cookies, including access, correction, and deletion where applicable.

For questions about this policy or to exercise your rights, contact us at info@gmrides.co.uk or write to our registered address.

You may also complain to the Information Commissioner's Office (ICO) at www.ico.org.uk.

We may update this Cookie Policy from time to time. Material changes will be reflected on this page with an updated "Last updated" date.